"Loosen the controls and Nvidia will sell in China again" — that piece of conventional wisdom, intact through 2025, collapsed within six months. Washington opened the gate; Beijing shut its own. The U.S. and Chinese AI chip markets have entered a phase where no single government's policy can reunify them.
The U.S. gave Nvidia permission to export its H200 chip to China. But then China turned the tables, warning its own companies that American chips might carry hidden risks and pushing them toward domestic chips from Huawei instead. The result: six months after the green light, the H200 has barely sold at all. The American and Chinese AI chip markets have effectively split into two separate worlds.
Also see: The Structural View (Investor)
Even after the H200 clearance (announced Dec 2025, BIS licensing framework in Jan 2026), Chinese procurement curbs have kept sales near zero (Brookings). Nvidia stated in its FY2026 10-K that it is effectively foreclosed from China's DC compute market, and FY2027 guidance assumes zero China DC revenue — China risk is already stripped out of estimates, making any future H200 sales pure upside in an asymmetric setup. The displaced demand flows to Huawei Ascend plus SMIC, making the localization of China's AI compute base irreversible. The core finding: a double lockout that neither side's deregulation can reverse has now been confirmed.
What is happening?
Here is the timeline (Brookings, CRS, press reports).
| When | What happened |
|---|---|
| Dec 2025 | President Trump announces approval of H200 sales to China (the H200 is reported to be roughly 6x the performance of the H20) |
| Jan 2026 | Commerce Department BIS sets up a conditional licensing framework; case-by-case review with third-party spec verification |
| H1 2026 | Chinese authorities suppress domestic procurement on national-security grounds; sales stay near zero |
| Jun 2026 | Brookings Institution concludes the U.S. has exited China's AI chip market — in its words, the ball game is over |
The U.S. clearance is not unconditional. Exports require verification testing inside the U.S. and end-use documentation, with each case reviewed individually. Even so, the new reality of the past six months is that the main obstacle to sales is no longer American paperwork — it is Chinese intent.
Why is China refusing to buy?
The official reason Chinese authorities give is security: the risk that American chips carry tracking features or backdoors — hidden mechanisms allowing outside control. But the substance is industrial policy.
According to Brookings, China treats its short-term compute shortfall as an acceptable cost of growing a domestic chip ecosystem. The template is its own past success. By refusing to cede its payments market to foreign players, China incubated Alipay and WeChat Pay into giant platforms. It is now running the same script for AI chips: lock out foreign firms while domestic players capture the standard (Brookings).
The designated beneficiary is Huawei. Its Ascend series has built adoption as the compute platform for the high-profile AI model DeepSeek, with SMIC providing manufacturing at 7nm-class processes. How U.S. sanctions ended up accelerating China's chip drive is covered in our analysis of China's semiconductor strategy (in Japanese), and SMIC's actual capabilities in our SMIC company deep-dive (in Japanese).
How much has Nvidia lost?
Before the export controls, Nvidia's share of China's AI chip market was put at over 90%. It has since ceded a substantial share of that market to domestic players, and Brookings concludes there is no realistic prospect of Nvidia recovering its former dominance (Brookings).
The numbers come from Nvidia's own disclosures. In its FY2026 annual report (Form 10-K), the company stated it is "effectively foreclosed" from China's data-center compute market. Revenue from China including Hong Kong fell from 19.2% of sales to 9.1% — cut in half — and FY2027 guidance assumes zero China data-center revenue (Nvidia). We unpack that filing in our Nvidia FY2026 10-K analysis (in Japanese).
For investors, this is a strange kind of comfort. Because China revenue has already been removed from the forecast, any H200 units that do sell from here are pure upside.
What do the primary sources say? The latest 10-Q disclosures
[Update, July 14, 2026] Nvidia's latest quarterly report filed with the SEC (Form 10-Q, quarter ended April 26, 2026) corroborates the unsold H200 in the company's own legal disclosures. The U.S. government began granting licenses in February 2026 for limited H200 shipments to specific Chinese customers, but revenue from this licensing program stands at zero to date. Shipments require pre-export inspection inside the U.S., and imports into the U.S. incur a 25% tariff (Nvidia 10-Q).
The same 10-Q discloses that data-center Hopper-generation shipments (H100/H200) to China were zero in the quarter. In the year-ago quarter (ended April 2025), China Hopper revenue was $4.6 billion. In one year: $4.6 billion to zero. Meanwhile, press reports suggest China may soon permit imports of fewer than 200,000 units for Alibaba, ByteDance, and DeepSeek — whether that zero moves is the next thing to watch (press reports, unconfirmed).
What does a cleared export that nobody buys actually mean?
The paradox marks a transfer of regulatory control. From 2022, it was U.S. export controls that divided the market. In 2026, it is Chinese procurement controls that keep it divided. The U.S. and Chinese AI chip markets have entered a double lockout — a state that concessions from either side alone cannot undo.
That is a heavy precedent for every other chipmaker. Winning the lobbying fight for deregulation no longer guarantees the market on the other side will come back.
What should we watch next?
First, the real capability of China's domestic chips. How far Ascend's performance and supply volume can fill Nvidia's void will set the pace of Chinese AI development. Second, the swing of the U.S. regulatory pendulum: the 25% tariff and the arrangement remitting a share of revenue to the government remain in flux, court battles included — see our Section 232 chip tariff explainer (in Japanese). Third, the durability of Nvidia's growth without China. Can it keep compounding at 65% a year on a China-zero assumption? The next earnings report is the test.
The chip performance race continues, but the deciding variable is no longer technology alone. Who is permitted to sell, and who is permitted to buy. The 2026 AI chip market rests on that double set of permissions (Brookings, Nvidia).
Article Summary
- H200 exports to China were cleared in December 2025, but Beijing has suppressed domestic procurement and sales remained near zero through mid-2026 (Brookings).
- Control has shifted from a U.S. that would not sell to a China that will not buy — the two markets are locking each other's chips out symmetrically.
- Nvidia's China AI chip share, once above 90%, has fallen sharply with little prospect of recovery, according to Brookings.
- The vacuum is being filled by a domestic alliance of Huawei Ascend design and SMIC manufacturing; China treats the near-term performance gap as tuition for localization.
- Nvidia's FY2027 guidance already assumes zero China data-center revenue — the loss of the China market is now baked into the company's own outlook.
Frequently Asked Questions (FAQ)
Q.When were H200 exports to China approved?+
President Trump announced approval of H200 sales to China in December 2025, and the Commerce Department's BIS put a conditional licensing framework in place in January 2026. Exports require spec verification by third-party U.S. institutions and end-use documentation, with each application reviewed case by case (CRS, press reports).
Q.If exports are approved, why is nothing selling?+
Because China is now the side blocking the trade. Citing national-security concerns, Chinese authorities have discouraged domestic firms from procuring the H200 and pushed adoption of homegrown chips such as Huawei's Ascend. The Brookings Institution noted that sales remained near zero as of mid-2026. Control over the market has shifted from the seller — the U.S. — to the buyer — China (Brookings, June 17, 2026).
Q.What happened to Nvidia's market share in China?+
Before the export controls, Nvidia held over 90% of China's AI chip market. That share has collapsed under U.S. restrictions and China's localization push, and analysts see little realistic prospect of Nvidia recovering its former dominance. Huawei's Ascend series is filling the vacuum, with SMIC handling manufacturing (Brookings, press reports).
Q.Why would China deliberately choose weaker domestic chips?+
Beijing treats the short-term performance gap as tuition for building a homegrown ecosystem. China has a successful precedent: by keeping foreign players out of payments, it grew Alipay and WeChat Pay into giants, and it is running the same playbook for AI chips. Huawei is embedding Ascend as the compute platform for leading AI models such as DeepSeek (Brookings).
Glossary
References & Sources
- Ball game's over — the US is out of the AI chip market in ChinaResearch firmBrookings Institution(Mark MacCarthy) (2026-06-17) — Cited for: H200対中販売容認(2025年12月)後も中国当局が調達を抑え2026年半ばまで販売ほぼゼロ。NVIDIAの中国支配的地位回復の見込み薄・Huawei Ascend/SMICの国産代替・中国の「短期性能差は国産化の授業料」戦略https://www.brookings.edu/articles/ball-games-over-the-us-is-out-of-the-ai-chip-market-in-china/
- U.S. Export Controls and China: Advanced Semiconductors (R48642)GovernmentCongressional Research Service (2025-09-19) — Cited for: 対中半導体輸出規制の全体整理。2025年8月のH20/MI308対中販売容認(売上の15%を政府が受領)・VEUからのSamsung/SK hynix中国工場除外(2025年末発効)・AI拡散ルール撤廃(2025年5月)などの経緯https://www.congress.gov/crs-product/R48642
- NVIDIA Announces Financial Results for Fourth Quarter and Fiscal 2026Primary sourceNVIDIA(IR) (2026-02-25) — Cited for: Q4単独:Data Center売上$62.3B(+75% YoY)・GAAP粗利率75.0%へ回復。FY2027ガイダンスは中国からのData Center compute売上をゼロと想定。Q2 FY2026にH20関連引当金$180Mの戻入れhttps://nvidianews.nvidia.com/news/nvidia-announces-financial-results-for-fourth-quarter-and-fiscal-2026
- NVIDIA Form 10-Q(2026年4月26日締め四半期・FY2027 Q1)Primary sourceNVIDIA/SEC EDGAR (2026) — Cited for: H200対中ライセンス(2026年2月開始)の売上ゼロ・出荷前米国内検査・輸入時25%関税/当四半期の中国向けDC Hopper出荷ゼロ(前年同期46億ドル)/USG高官の「ライセンス売上15%以上受領の期待」表明と未成文化の開示/Chips Arrangement・新規デラウェア訴訟の開示なしhttps://www.sec.gov/Archives/edgar/data/0001045810/000104581026000052/nvda-20260426.htm
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